Sandwich-board advertising has been revolutionised. There's krumping, popping and sweating as an enthusiastic McDonald's employee wields a bright red sign advertising discounted burgers.
His name is Paora Pohatu, but over the past few months the Hastings local has taken on a new identity - the $3 Big Mac
"Even when I'm not working, I always get spotted," the 29-year-old said. "I get that look of 'oh, it's that dancing Big Mac Guy, it's BMG'.
"Let me tell you a story. About a month ago, I went into Noel Leemings and everyone stopped and looked at me and went 'Wow, it's the Big Mac Guy' and I get a lot of recognition from the business community, too. I go across the road and they give me an extra piece of fish or two, and the other night I went to the Cru Bar and he gave me a free drink."
But a celebrity isn't a celebrity until they have an online presence and the BMG is no different - his Facebook page, featuring a specially designed BMG logo, has already clocked up more than 800 "likes" in its short lifespan.
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Link: Full story
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