New World admits error after ‘meatless bone’ pack sold in Whangārei store
Customers have a bone to pick with New World, which has admitted to selling a meatless bone with an incorrect price tag in a labelling mishap.
A photograph of the infamous lamb bone, shared on Reddit, showed it was packed on September 22 and was being sold at a reduced price of $3.67.
The bone was incorrectly marketed as “NZ lamb pieces bone in”.
The pack label revealed it was being sold at New World Onerahi in Whangarei.
It is unclear if this was the only pack that was mislabelled at the store.
A Foodstuffs spokesperson told the Herald customers always expect the label to match what’s in the pack.
“In this case, a human error meant the wrong label was applied, which has now been fixed,” the spokesperson said.
“A butchery specialist is working with the store to ensure product descriptions are accurate in future. We’re sorry for the mistake and any confusion it caused.”
Stuff reported one person wrote on the Reddit post, “That’s not ‘lamb pieces bone in’, that’s ‘bone pieces, lamb out’”, while another said, “We used to throw those away a few years ago in the butchery.”
Another commenter said, “Crazy price, considering I bought some lamb chops this week for around $16/kg from a supermarket”.
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