Cooks Beach: 14 year old dies after reported fall from cliff at Coromandel beach

A 14-year-old boy has died after reportedly falling from a cliff at a popular Coromandel beach this evening.
Emergency services were called to Purangi Rd, Cooks Beach about 5.50pm after a report that someone had fallen from a cliff.
Police said the person died at the scene a short time later.
Senior Sergeant Lance Adams told the Herald the person was a teenager.
The Cooks Beach Volunteer Fire Brigade said crews “immediately started medical treatment” when they arrived.
“Unfortunately, the person is deceased, and our thoughts go out to the family,” Cooks Beach Fire Rescue spokesman Brayden Jack said.
He confirmed with the Herald the victim was a 14-year-old boy.
He thanked everyone involved for their hard work and assistance, including the combined Cooks and Hāhei crews, police, ambulance and Westpac.
He said they had worked in “extremely hard” and “very difficult and dangerous conditions”.
“There will be a lot going on at the Cooks Beach station tonight. We ask that the public would give everyone space and do not come down to the Fire Station,” Jack said.
Hato Hone St John saidit sent two local first response units, a helicopter and a manager to the beach.
Cordons remain in place while emergency services work at the scene.
The death will be referred to the coroner.
